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SHOWCASE
Aston Martin Test Drive
9 months after entering the China market, Aston Martin decided to organize their first test-drive event at Goldenport Race Circuit in Beijing. The event was aimed at giving potential customers the opportunity to get behind wheel of the cars and test them out in a safe and controlled environment. Based on their experience with similar events, S2M was brought in to consult on the set up for the event...
ING Formula 1 Gala Party
In their first year as an elite sponsor of Formula One racing worldwide, ING identified the Chinese Grand Prix as a major hospitality destination for the execution of its sponsorship. As such, S2M was recruited to be its on the ground agent to arrange and execute the hospitality program for 600 of the banks top clients from
across Asia...
RSA 8K Series
While the race of the 8K Series was organized in Jinqiao district, Shanghai in 2002, RSA joined the 8K series as the title sponsor in the spring of 2006 and continues their support to this day. With a goal of developing a marketing platform that could be carried across China, reached out to their various corporate clients while still representing the company values, RSA signed on as title sponsor for what has become the RSA 8K series...
Guinness Sponsorship
Through the years, GUINNESS has developed a powerful global relationship with Rugby. As part of their strategy to establish the brand in China, GUINNESS was looking for a nationwide strategy to develop around the sport in China that allowed it to connect with existing markets and reach out effectively to new markets...
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